“Only those with no memory insist on their originality” declared Coco Chanel one day. The incredible story of Chanel No. 5, the mythical fragrance, an inspiration to generations of women, provides the perfect illustration to this. It’s creation, as mysterious as its fragrance, is fascinating. Whilst it must be admitted that without Chanel’s name, the fragrance would never have become the emblem that it is today. Yet, Coco Chanel, contrary to what she would have had us believe, played but a minor part in this process.
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